How Realtor Dominick DiFilippo Built a Multi-Business Real Estate Empire

In this AgentMoves Good to Great series, Michael Bruh sits down with Dominick Difilippo, a realtor, entrepreneur, and team leader who proves that success in real estate doesn’t come from luck, it comes from consistency, adaptability, and the willingness to learn through failure.

Dominick’s journey from running a wedding entertainment business to leading a thriving 14-agent real estate team is full of lessons that every agent new or experienced can learn from.

The Entrepreneurial Beginning

Before Dominick was selling homes, he was hyping up wedding crowds as the owner of Empire Sound, a wedding entertainment company he started right after college.

Little did he know, the skills he developed as an entertainer communication, confidence, and connecting with people would become the foundation for his success in real estate.

Why Real Estate? The Perfect Next Step

Dominick’s transition from entertainment to real estate might sound unexpected, but it made perfect sense in hindsight.

With an entrepreneurial spirit and a cousin already in real estate, Dominick decided to dive in and quickly discovered that the business was far tougher than he imagined.

The Harsh Reality of the First Two Years

Dominick describes his first two years as “drinking water from a fire hose.”

Like most new agents, Dominick struggled with calling his sphere of influence (SOI) — the people who already knew and trusted him.

He was on a team that gave him leads, but his conversion rate was low. Over time, through trial and error, he learned that the key wasn’t chasing leads — it was staying in consistent communication with the ones he already had.

Building Systems and Finding Momentum

What changed everything for Dominick? Consistency and systems.

By creating a rhythm of daily lead generation and follow-ups, Dominick avoided the common “roller coaster” income cycle that so many agents experience. His dedication paid off — both in business growth and confidence.

The Power of Community and Client Events

Once Dominick built a stable business, he began focusing on relationship-driven growth — not just transactions.

These events became key to keeping his database engaged, giving him natural touch points throughout the year that weren’t always about buying or selling.

Avoiding the Traps: Shiny Objects and Long Contracts

When asked what he’d never do again, Dominick didn’t hesitate:

He also warns agents against falling for “shiny object” marketing offers that prey on agents looking for shortcuts.

Social Media That Actually Connects

Dominick’s team stays active on Instagram, Facebook, TikTok, and LinkedIn, but he focuses on value-driven content rather than endless “Just Sold” posts.

Navigating the Market and Scaling Up

As rates shift and the market evolves, Dominick focuses on communication and education.

He’s also helping his team focus on finding motivated sellers — those going through life transitions like relocation or downsizing — instead of chasing cold leads.

Today, Dominick leads a 14-agent team under Keller Williams and continues to grow through authenticity, education, and consistency.

Final Thoughts: Raising the Bar in Real Estate

Dominick believes real estate needs a higher standard of professionalism.

His story is a reminder that success isn’t built overnight — it’s earned through learning, consistency, and genuine care for clients.