From Organizing Homes to Selling Them: The Story of NJ Realtor Peter Lorenzo

Peter’s path wasn’t a straight line, but every experience, from starting a home organizing business to mastering referral marketing, led him to become one of the most trusted names in New Jersey real estate.

Finding Balance: From New Jersey to Montana

Born and raised in New Jersey, Peter loves the energy of the city but finds peace in nature especially when fly fishing out West. “Getting away is important, especially in this industry where work becomes part of your life,” he says. Whether heading to Vermont or visiting his brother in Idaho, Peter values balance, something every agent can relate to.

From Entrepreneur to Realtor: The Unexpected Shift

Before joining Keller Williams, Peter founded a business called Clutter Crashers, a professional organizing company that helped homeowners and businesses declutter and optimize their spaces. With a background in franchise development and corporate sales, Peter always had an eye for patterns and efficiency.

His transition to real estate came unexpectedly when a client told him, “You’d make a great referral agent.”
That advice changed everything.

“I didn’t even know what a referral agent was,” Peter admits. “But after my first few checks, I realized this was something I wanted to understand from the inside out.”

The First Year Hustle: Nine Deals and a Dream

Like most agents, Peter’s first year was a whirlwind. He closed nine transactions in eight months while wrapping up his previous business, a remarkable feat. “I worked buyers first, then landed my first listing. Before I knew it, I was doing both sides of deals.”

He quickly learned that real estate’s flexibility was one of its greatest perks:

“We’re lucky, we can work as much as we want, on our own schedule, and build a life around it.”

Why Team Culture Matters

From day one, Peter has been with Keller Williams and a firm believer in teamwork. “I perform better when I’m around others. I show up stronger for the team and for myself,” he says.

That mindset has helped his team grow from a few agents to over 125 annual transactions — a testament to leadership through collaboration.

The Power of the Database: Turning Clients Into Lifetime Referrals

One of Peter’s biggest lessons took nearly a decade to master: the value of staying in touch.
“Your database is your business,” he emphasizes. “It took me ten years and a coach to realize how important it is to nurture those relationships.”

He now organizes clients into three tiers:

• Tier 1: Repeat referrers (two or more referrals)

• Tier 2: Single referrers

• Tier 3: Past clients with no referrals yet

With this system, Peter stays intentional about outreach, hosting events, sending quarterly market updates, and keeping in touch in meaningful ways.

Connecting Through Events: From Wine Nights to Lorenzo Palooza

Peter brings a personal touch to his client relationships. From hosting wine and cheese events to his signature “Lorenzo Palooza” summer party, he shows appreciation with genuine connection.

“I love cooking, especially pizza. If I cook for you, I probably love you,” he laughs.

These gatherings aren’t just social, they’re strategic. “Events should come with value. I always include a market update and remind people to keep me top of mind.”

Coaching, Growth, and Letting Go

Peter credits his success to the guidance of coaches Mandy and Amy Brand, who helped him double his production from 20 to 40 deals a year.

“I used to think I knew everything,” Peter admits. “But coaching gave me direction, structure, and accountability.”

He encourages other agents to invest in coaching , “It’s the cost of one deal, but it’ll pay for itself many times over.”

What He’d Never Do Again

If there’s one thing Peter won’t repeat, it’s spending thousands on postcards.
“I spent $7,000 on mailers — total waste. People throw them away,” he says.
Instead, he invests in client experiences and community events, which have brought in far better returns.

“I spent $3,000 on a catered event and got three listings. That’s $60,000 in commission. I’ll do that every time.”

Key Takeaway for Realtors: Focus on Relationships, Not Leads

For Peter Lorenzo, success in real estate isn’t about chasing cold leads, it’s about nurturing warm relationships.
“When people know you, trust you, and like you — that’s when your business becomes sustainable,” he says.