How New Braunfels Realtor Inaky Strick Grew From Zero Contacts to $120M in Sales

In the competitive real estate landscape of New Braunfels, Texas, success requires more than just sales skills—it demands relationship building, strategic marketing, and a passion for community. In this edition of the Good to Great series by Agent Moves, we explore the inspiring journey of Inaky Strick, a top realtor who transformed from an immigrant teenager into a powerhouse in the local real estate market with over $120 million in sales.

Immigrant Roots and Entrepreneurial Drive in Real Estate

Inaky’s story began when he immigrated to the U.S. at age 12, without speaking English. Inspired by his entrepreneurial mother, he quickly adapted, embodying the mindset of “try, fail fast, and fix.” This resilience would later become the backbone of his real estate career.

Despite originally pursuing a medical career like his mom, Inaky switched to business and discovered real estate finance in college. After reading Rich Dad Poor Dad, he set his sights on real estate investing. Lacking capital and experience, he wisely began as a licensed realtor to gain knowledge and build connections.

Breaking Into the New Braunfels Real Estate Market

Returning to Texas after valuable experience working with developers in Belize and a private equity firm, Inaky launched his real estate business in New Braunfels. His early success wasn’t accidental—it was a result of deliberate community involvement. By actively participating in New Braunfels networking events, volunteering, and joining local business chambers, Inaky built an authentic presence.

Networking and community engagement remain crucial in the New Braunfels real estate market, where relationships often drive sales and referrals more than advertising dollars.

Building a High-Performing Real Estate Team in New Braunfels, Texas

Recognizing the importance of scalability, Inaky quickly expanded beyond solo agent work. Today, his team includes three licensed agents, a transaction coordinator, and digital marketing strategists—each playing a vital role in servicing clients and expanding the brand.

He emphasizes the importance of systematizing real estate operations to maintain high efficiency and exceptional client experiences in a growing market like New Braunfels.

Leveraging Social Media and Digital Marketing for Realtor Success

Inaky has been consistently posting quality content on Instagram and Facebook for over 14 years, cultivating a loyal audience of about 4,000 followers. This steady presence allows him to nurture leads without being intrusive, building trust and staying top-of-mind with potential buyers and sellers in the region.

His approach to real estate digital marketing highlights the balance between high-quality video content and consistent posting, a model local agents can emulate to grow their online reach.

The Power of Referrals and Real Estate Networking Beyond New Braunfels

Unlike many realtors, Inaky doesn’t aggressively ask for referrals. Instead, he builds genuine friendships and lets referrals come naturally—recently, over 50% of his business has come from referrals.

In addition to local networking, Inaky attends six to eight real estate events annually outside Texas—in cities like New York, California, and Florida—strengthening his referral network and positioning himself as the preferred agent for clients moving in and out of New Braunfels.

Lessons for Realtors: What NOT to Do in Real Estate Marketing

Inaky’s journey also includes lessons learned. For example, he tried launching a YouTube channel but found it consumed too much time without significant ROI. Instead, focusing on social media platforms like Instagram and Facebook better suits his business model and target audience.

This reinforces an important tip for realtors: focus on marketing channels that align with your brand and yield measurable results.

Finding Local Niches: How Personal Interests Can Grow Your Real Estate Business

Inaky recently discovered a surprising business niche through Pickleball, a rapidly growing sport in Texas. By participating regularly, he met many potential clients organically, blending personal interests with business development—a smart tactic for any agent seeking deeper community ties.

Why This Matters to Realtors in New Braunfels

For realtors in New Braunfels, Inaky’s story underscores that success in this market hinges on building strong community relationships, investing in proven digital marketing strategies, and creating systems to scale. Whether you’re a new agent or a seasoned pro, learning from top performers like Inaky can help you grow your business sustainably.