From Opera to Open Houses: How Bradley Wisk Went from Stage to Real Estate Star

If you're a real estate agent in Michigan or New York looking for inspiration or insight into scaling your business, then Bradley Wisk’s journey is one you need to hear. In this episode of Good to Great, hosted by Michael Bruh and Selina Eizik of Agent Moves, we dive deep into how Bradley transitioned from a classically trained opera singer to a top-producing real estate professional — all while keeping his passion for the arts alive.

From Center Stage to Closing Deals

Bradley Wisk's background is as unique as they come. A classically trained tenor with degrees from Indiana University and Manhattan School of Music, he’s performed in venues as iconic as Venice, Italy. Oh — and yes — he also appeared on The Bachelor and America’s Got Talent. But his real passion today? Luxury real estate in Michigan and New York City.

Bradley’s leap into real estate began in 2017, inspired by his love for architecture, interior design, and a deep-rooted entrepreneurial spirit — which he credits to his grandfather, a Wharton grad. He officially started his real estate journey in early 2018.

The Power of Dual Markets: Michigan and New York City

Operating in both Michigan and New York City, Bradley understands the nuances of each market — from the rapid 30-day closings in the suburbs to the 90-day contract process in NYC’s co-op-dense neighborhoods.

His dual-market approach allows him to balance business volume, nurture both buyer and seller pipelines, and leverage partnerships, such as the one he has with a seasoned NYC broker at Keller Williams.

Key to Growth: Start with Buyers, Then Level Up

In the beginning, Bradley’s business was predominantly buyer-focused, as is common for new agents. He leaned on tools like Zillow leads and tapped into his sphere of influence, leveraging visibility from his past media appearances and extensive Michigan roots.

Now, with nearly eight years of experience, Bradley’s business has shifted. His current mix is about 50/50 between buyers and listings, a healthy balance driven by repeat clients, referrals, and a well-nurtured database.

Building Trust and Winning Listings

When asked about winning a listing, Bradley credits:

• Personal connection

• Detailed market evaluation (not just “comps”)

• Property-specific video tours with him featured as host

• Commitment to high-end visuals: drone footage, 3D tours, and professional staging

• Transparency and clear communication

Leveraging AI, Social Media & Relationships

Bradley is the first to admit that keeping in touch with every client post-close can be a challenge. That’s why he’s actively exploring AI tools and CRM systems to automate and enhance relationship-building.

He also sees social media marketing as a must-have for modern agents and includes himself in listing videos to better engage prospective buyers and establish presence.

Advice for Agents: Passion, Perseverance & Aspirational Goals

So what’s his golden advice for other realtors?

1. Never Settle

“We’re all independent contractors. If you don’t self-motivate, you won’t succeed.”

Bradley recommends agents push themselves with stretch goals — objectives that seem a little crazy at first, but force you to grow.

2. Don’t Niche Too Early

Though known for luxury listings, Bradley still works with first-time buyers, veterans, and investors.

“Until 90% of your business comes from your niche, don’t say no to opportunities.”

3. Embrace the Failures

Having experienced rejection as a performer, Bradley applies the same lesson in real estate: not every listing will be yours, and not every deal will close.

What’s Next for Bradley Wisk?

With a strong foundation in West Michigan real estate, Bradley’s 2025 goal is to expand further into NYC’s competitive market while building a boutique real estate team that reflects his values: service, experience, and excellence.

Final Thoughts: Michigan & NYC Realtors Take Note

Bradley’s path is proof that passion, grit, and purpose-driven growth can take your real estate career from good to great. Whether you're a Keller Williams agent in Grand Rapids, a luxury broker in Manhattan, or just getting started — there’s a nugget in here for everyone.

“Set the big goal. Even if you fall short, you’ll go farther than if you didn’t try.”